Communicating CSR Workshop

This two-day workshop, that teaches the essentials of CSR communications, is vital for all managers who have the challenge of credibly communicating their organisation’s CSR actions and policies. The central dilemma of CSR communications is that if you talk about it, stakeholders are often cynical, but if you don’t talk about it, how will they know?

Participants will hear case studies from Westpac, Rio Tinto and McDonald’s on how they have communicated their CSR strategies to three different sets of stakeholders:

• Consumers
  Emma Herd, Senior Advisor, Corporate Responsibility and Sustainability at Westpac will describe the thinking behind Westpac’s ground-breaking CSR advertising campaign and the amazing results it has produced. Workshop participants will consider the implications of Westpac’s experience to develop a checklist of the conditions under which a company can run a credible CSR advertising campaign.
• Employees
  Karin Lorenzon, Principal Advisor Corporate Relations Rio Tinto will describe how a leading global company communicates its CSR and sustainability strategy to employees around the world.
• Specialist groups
  Kristene Mullen, Vice President and Director of Public Affairs at McDonald’s Australia Limited will describe the strategy and the initiatives behind five years of learning with some of McDonald’s most critical stakeholders – health professionals.

To download a registration form click here  For information:
phone 03 9576 1694 or email kateniblocksiddle@accsr.com.au

ExperienceCSR Workshop

There are just four places left for this exciting video-game based strategy day that teaches participants how to develop and implement effective CSR change management programs.

This award-winning business game enables learners to:

• Explore CSR theory in action
• Reflect on simulation results and identify opportunities to improve
• Apply learning to real world CSR projects with decision supporting tools
• Share knowledge with peers in a collaborative space

To book your place email kateniblocksiddle@accsr.com.au
or call 03 9576 1694

CSR Conference

ACCSR is pleased to support:
IQPC Managing Your Carbon Footprint Conference
July 30 – August 2, 2007
Citigate Central Hotel (formerly Carlton Crest Sydney)
Sydney, NSW

Leeora Black, Managing Director of ACCSR will be chairing the second day of the conference. Speakers include Joanne Saleeba, Executive Director of the Investor Group on Climate Change, Ramana James, Corporate Responsibility Manager for Vodafone Australia and Donna Young, Head of Climate Change at BT UK.

For more information about this conference click here

ACCSR News & Events: July 2007

IN THIS ISSUE:
Communicating CSR Workshop
ExperienceCSR Workshop
Sustainability Reporting
In the Press
New CSR appointments
CSR Conference
About ACCSR

In the Press
Rapid growth in superannuation in Australia has brought with it a new core driver of corporate social responsibility – the superannuation fund industry itself, explains Leeora Black, Managing Director of the Australian Centre for Corporate Social Responsibility in this month’s issue of Ethical Corporation.
To read the article click here

The previous issue of Ethical Corporation featured a column from leading international sustainability consultant and ACCSR faculty member, Paul Hohnen, on the statement on corporate social responsibility by G8 summit leaders and implications for the future of CSR. To read the article click here

A former Australian diplomat, Paul has worked extensively with the UN, NGOs and business on sustainable development issues since 1989. Paul works with ACCSR on client assignments and visits Australia from time to time to co-facilitate workshops.

New CSR Appointments

Meagan Tansley and Kate Brent have recently been appointed as CSR Managers for CPA Australia in a job-share arrangement. Both Meagan and Kate have been with CPA Australia for over five years with a strong background in strategic marketing. Meagan was previously Corporate Brand Manager and Project Manager for Member Experience and Kate was formerly Marketing Manager and Publications Manager. This newly created role includes developing and driving CPA Australia's corporate social responsibility strategy as well as managing CPA Australia’s various internal and external CSR programs.

Sustainability Reporting
Producing a Sustainability Report is a key means to communicating your CSR policies. Whether your organisation is a beginner, or is experienced at sustainability reporting, ACCSR provides a range of services to help you attain increased levels of performance and accountability through sustainability reporting.

We can:

• Help you plan and write your sustainability report
• Provide training services in report development, indicator selection and data collection
• Facilitate stakeholder engagement to determine materiality of issues for reporting
• Establish data collection systems and manage information gathering
• Project manage completion of sustainability report
• Carry out a report review to help benchmark and improve performance

To discuss your sustainability reporting needs, please contact Rebecca Jones on 03 9576 1694 or email rebeccajones@accsr.com.au

ABOUT ACCSR

The Australian Centre for Corporate Social Responsibility is a leader in CSR research, learning and strategy. Our unique capability-building approach helps organisations identify and understand their social responsibilities, capacity and impact and develop strategies and tactics to reduce social risks and improve both performance and social responsiveness.